Headgum: Automating Ad-Read Evaluations
Revolutionizing the podcast industry through automated ad-read analysis and insights.
Headgum
CUSTOMER SPOTLIGHT
Project Location:
Los Angeles, California
Industry:
Podcast Network
Use Case:
Automating the evaluation of ad-read transcripts using AI
Project Location:
Headgum sought to leverage the power of Google Cloud's Large Language Models to automate the process of evaluating ad-read transcripts against advertisers' objective and subjective requirements from a script.
Headgum is an LA-based podcast network that produces a diverse array of popular shows across various genres, including comedy, true crime, music, and storytelling. With a roster of hit podcasts such as Doughboys, Dead Eyes, Punch Up The Jam, If I Were You, and Not Another D&D Podcast, and many others, Headgum has established itself as a leading creator of engaging and entertaining audio content. The network is dedicated to delivering high-quality, original programming that resonates with audiences and attracts a loyal following.
Headgum wanted to perform a Proof of Concept (PoC) to understand the value of Generative AI in automating the ad-read evaluation process while ensuring the effort would not be considered a science project.
Zencore assisted Headgum in targeting the right use case, deploying a Generative AI Sandbox, providing enablement sessions, implementing Ad-Read Evaluation models, and using Terraform for project provisioning.
Successfully demonstrated the value of Gen-AI to Headgum's executive team
Developed a new Headgum offering that significantly benefits advertisers
Implemented language models (PaLM and Model Garden LLM) that improve language understanding and generation capabilities
Headgum's primary goal was to automate the process of evaluating ad-read transcripts against advertisers' objective and subjective requirements from a script, leveraging Google Cloud's Large Language Models to improve efficiency and provide valuable insights to advertisers.
“The project was a huge success. Zencore assisted in targeting the right use case in which our executive team could understand the value of Gen-AI, while also making sure the effort wouldn't be considered a science project," said Andrew Pile, Headgum Co-Founder and CTO. "This new Headgum offering will significantly move the needle for our advertisers and Zencore was instrumental in this project's success.”
Andrew Pile
Co-Founder & CTO | Headgum
