Refik Anadol Studio: Sculpting the Future of AI Art
Refik Anadol Studio Transforms AI-Generated Media Art with Google Cloud and Zencore
Refik Anadol Studio
CUSTOMER SPOTLIGHT
Project Location:
Los Angeles, CA
Industry:
Art & Design
Use Case:
Vertex AI Integration for Advanced ML Pipelines
Project Location:
Refik Anadol Studio (RAS) is at the forefront of AI-generated media art, creating breathtaking immersive experiences that challenge our perception of reality. As RAS's creative vision expanded, they needed a robust cloud infrastructure to match their ambitions. Zencore partnered with RAS to build a secure Google Cloud Platform (GCP) foundation and deploy cutting-edge Machine Learning (ML) infrastructure on Vertex AI, enabling the studio to bring their most audacious artistic concepts to life.
To keep up with the growing complexity and scale of their AI-driven art projects, RAS needed to migrate to a cloud environment capable of handling intense data science workloads and real-time art generation. The challenge was twofold: first, to establish a foundational cloud infrastructure, and second, to migrate and optimize their Machine Learning pipelines using Google Cloud’s Vertex AI platform.
To keep up with the growing complexity and scale of their AI-driven art projects, RAS needed to migrate to a cloud environment capable of handling intense data science workloads and real-time art generation. The challenge was twofold: first, to establish a foundational cloud infrastructure, and second, to migrate and optimize their Machine Learning pipelines using Google Cloud’s Vertex AI platform.
Through this collaboration, Refik Anadol Studio now operates on a fully optimized and secure Google Cloud infrastructure, with their Machine Learning art generation pipeline running seamlessly on Vertex AI. This transformation has enabled RAS to scale their creative processes, reduce operational complexities, and focus on pushing the boundaries of AI-generated art.
Zencore’s expertise in Google Cloud and Vertex AI has empowered Refik Anadol Studio to enhance their artistic output and explore new creative possibilities. The successful deployment of the GCP foundation and ML infrastructure has provided RAS with the tools needed to innovate and expand their artistic endeavors. The results of this collaboration directly empowered subsequent major projects including two exhibitions; 'Echoes of the Earth: Living Archive' at Serpentine Galleries and 'in situ: Refik Anadol' at Guggenheim Bilbao both of which showcased the ability to operate the enhanced real-time AI generation at scale, and Dataland’s first AI project, the 'Living Encyclopedia,' which put user model deployment capabilities into practice.
“Working with the Zencore team has been an excellent experience; their expertise was crucial in navigating our transition to the cloud. By integrating powerful Google Cloud technologies like Vertex AI, we're truly revolutionizing our AI workflows. This strategic move is enabling us to not only deliver our complex, data-driven artwork to a larger global audience faster than ever before, but also to efficiently share the underlying models, fundamentally changing how our creations are accessed and experienced.”
Christian Burke
Head of Engineering & Lead Data Scientist, Refik Anadol Studios
